Duke Dumont - Won't Look Back (Dance song 5) -Research-

NARRATIVE - NOT LYRICS


Does the video demonstrate genre characteristics;

I believe the video does follow some genre characteristics, however it does challenge some characteristics as well. For example the video is based around some's life, and events in their life. This is a very common characteristic for a dance video, and is seen in this one as we track an follow the group of robbers stories from the start of the video to the end. However, normally a house video would be showing someone having fun and doing what they are passionate about, however we see a group of masked men doing all they can to make money. A common dance video would show people having fun and doing what they love, this would often be a rave or party, or showing of their skills in their specific trade. This is kind of seen during the Pogo stick scenes, even though they are using then as a get away from a crime

What is the relationship between the lyrics and the visuals;

Interestingly I don't believe there is much correlation between the lyrics and the visuals, however you could pick out and find links from the lyrics from the chorus. The lyric is "I won't look back'' this is repeated and drained out throughout the chorus. This lyric could be referring to the criminals way of thinking in the video, they have cometed the crime and they won't look back negatively on there actions. It could also be referring a large part of the videos narrative of the criminals being on the run from the police and trying to escape without looking back.

What is the relationship between the music and the visuals;

Throughout the video there are links between the music and the visuals. The first link I spotted from the video was when the music first started playing. The shot the audience sees as the music starts to play is a lose up of one of the criminals eyes, through his mask, in the reflection of the vans mirror. Up until then shots are seen at normal speed, and seem to be unedited, but right when the music start playing we see slow motion edits, more creative camera work and shots. Another very important link I found between the visuals and the music, was when the singing started, just as the singing starts the criminals jumped out of their van and proceeded to start to rob the store.

The demands of the record label will include the need for the artist(s) to be seen through lots of close ups;

In Duke Dumont's 'Won't Look Back' video doesn't feature Adam Dyment, the DJ known as Duke Dumont, at all. This is quite common in the dance music genre for the artists not to feature in their music videos. Because many DJ's keep there identity secret as it helps build up 'hype' towards the DJ and gain publicity. This also could be the same reason almost all DJ's go by a stage name.

There are frequent references to the notion of looking/women are often seen as sex object;

Notion of Looking; 

The first time I spot 'The Notion of Looking' in the video is just as the music starts (0.13). One of the robbers is seen looking in the rear view mirror and the viewers can see his eyes clearly, his face is covered other than his eyes, but by showing his eyes in such a clear way makes this covered character seem more human, but still have a sense of mystery about him.