Goodwin: 7 key ideas to identify
I believe this video does demonstrate a couple genre characteristics, however it does go against some. One way this video is demonstrating genre characteristics is through the artists performance through dance. As a sub-genre of electronic music is 'dance', an expectation of the dance music videos is to see someone, or some people, dancing. However I believe this video is going against a lot of genre characteristics, but doesn't look un-ordinary. This includes the artist staring in the video, the lyrics being lip sung and the video not following a narrative but rather an on going clip of Kiesza dancing through a street. Because of this I believe this video demonstrates genre conventions from a 'Pop' song video.
I think there a very strong relationship between the lyrics and the visuals, this is mostly seen through Kiesza's dance moves. For example when she sings the lyrics ''Over me'' she throws her hands up over her head, when she sings the lyric ''head into the clouds'' she is seen to point up to the sky And finally when she sings the lyrics ''You send me the shiver and the spine'' she runs her hands up along her spine to the top of her neck.
But other than the occasional dance move that simulates the lyrics, the lyrics don't particularly link to the visuals that appear on screen. However we see Kiesza walking through the urban area and dancing with people she meets along the way and generally having a good time, this links to dance music culture and the up beat style of the music is often seen with young people dancing at a party or a rave.
But other than the occasional dance move that simulates the lyrics, the lyrics don't particularly link to the visuals that appear on screen. However we see Kiesza walking through the urban area and dancing with people she meets along the way and generally having a good time, this links to dance music culture and the up beat style of the music is often seen with young people dancing at a party or a rave.
On a whole there isn't much clear correlation between the music and the visuals, however there is some links. For example near the end of the song when the beat is building up for the final drop Kiesza's movements become a lot more fast and energetic, just the like tempo of the music. As well as that the dancers feet are moving in time with the drum beats and claps on the track .
The notion of looking is for filled by the continues iteration between performers in the video, part of the choreographed moves involves Kiesza and some of her dancers looking into each others eyes as they dance together. However the notion of looking doesn't only happen between performers in the video but between Kiesza and the other performers and the audience, this happens multiple times throughout the video as Kiesza keeps looking directly into the camera, this has the effect on the audience that they are connecting to Kiesza and they have a feeling of understanding towards her.
There is a vast representation of women in Kiesza's 'Hideaway' video the main one being through Kiesza herself. She is the main focus of the video and is seen in nearly every shot of the video. I don't believe Kiesza is representing women in a sexual or negative way through her 'Hideaway' video. One way she isn't showing a negative representation of women is through her moments and gestures. At one point in the video (0:49) Kiesza is dancing/walking with one of the male dancers in quite a flirty, sexual manor. However the flirting and sexual actions aren't being led by the male or forced onto Kiesza in any way, in fact because of the way the man fall down and seems to beg her to stay as she walks off I would say Kiesza is in control and is leading the sexual actions with the male. This is going against the way most media and music videos would show sexual actions between a man and a woman, because stereotypicaly men are the ones who lead sexual actions between a heterosexual relationship. However there is more than just Kiesza representing women in the video, she has many female backing dancers appear in the video. For example at a pint later in the video (0:59) Kiesza is joined by 3 more female dancers, and they start performing the dance routine. At this point I'm going to be speaking about the costume the 3 dancers are wearing and the costume we see Kiesza in. On a whole the women seem to be wearing clothes that are comfortable for dancing, and they have quite a complex routine to perform, and clothes that have a 'street' look to it. For example one of the dancers is wearing a pair of red trainers, baggy black and purple tracksuit bottoms and a plain black top. I believe this costume isn't representing women in a sexual or negative way at all, i would even say it is helping to push women to wear clothes they find comfortable and in a style they enjoy to wear. The final point I'm going to make about the representation of women in 'Hideaway' is going to be about Kiesza'a costume, hair and make up. Kiesza is seen to be wearing a pair of red trainers, light blue jeans with black braces and a small white crop top. Over all Kiesza's costume isn't giving inappropriate sexual vibes, however her top is quite revealing of her chest, however by doing this I believe Kiesza is trying to de-sexualise the female body and make it acceptable for women to wear what they want without feeling like they are being sexual. As Kiesza's 'Hideaway' isn't a narrative driven video, it is more of a performance video so we don't see clear characters. However if I was picking out people to play characters i would pick Kiesza to play the hero as she comes across as powerful and as a leader. But she is defiantly playing the protagonist that the audience connects with.
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