Music Video Genre/ Initial Ideas -Research-

When my group and I started the project we knew we wanted to do the video for a song with an up beat and vivid vibe, in a genre that we all enjoy out side of the media project. This is because we believe by working in a genre we actually know and enjoy we will get the best outcome an have the best understanding of the task.

Typical Artists/Bands in the genre(s):

• Rudimental
• Disclosure
• Route 94
• Philip George
• Duke Dumont
• Kiesza

Music videos we watched:

• Not Giving In - Rudimental
• Wish you were mine - Philip George
• White Noise - Disclosure
• My Love - Route 94
• Bump & Grind 2014 - Waze & Odyssey 
• I Got U - Duke Dumont
• House Every Weekend - David Zowie
• Feel The Love - Rudimental
• Hideaway - Kiesza

Typical features/Similarities:

• Slow Motion edits
• Narrative driven (personal story)
• Community or dancing involved
• Love or happiness key feature
• Can be a montage and seem confusing
• Quick cuts on instrumental/in rhythm or sync with the beat
• Youth males and females
• any class - sense of community
• Mainly see the artist in video
• City or housing - urban areas

Demographics of the genre are often youth or teenagers


INITIAL IDEAS:

In a 2 hour lesson me and my group sat down and brainstormed our ideas and agreed on the basic story structure.

• The videos story would be focused around a teenage boy and the activities he gets up to in his weekend.
• We thought we could break the different parts of his weekend into different scenes. So we came up with 6 different scenes
• In scene 1 the teenage boy, James, would be seen coming home from school/work looking tired and stressed, he would go upstairs and fall asleep. The music starts
• This would then transition into scene 2 where we see James chilling out with 2 of his male friends. We see them chatting, playing video games and drinking.
• Then we see James and his friend going onto a football pitch and training in football for scene 3. This part would be more 'montagey' and we will see all aspects of James' training.
• We then transition into a video of James at 'Prinks' ,for scene 4,with a larger group of friends (boy and girls). They are seen drinking dancing and laughing together. They are then seen going out of the house.
• Scene 5 would be a big montage of all the highlights and best bits of James' weekend. This would be edited with filters and unique transactions between each shot.
• The last scene, scene 6, would show James coming home like he did in the first scene. But in this scene he is coming home from a night out not from school.